Here you can view awards and recognition we have received.

National Recognition for Innovative Programming, Outstanding Community Outreach

Altavista, Virginia – Finch & Finch, Inc. Funeral and Cremation Service has been honored by the National Funeral Directors Association (NFDA) with the 2017 Pursuit of Excellence Award. Only 165 firms from around the world received this prestigious recognition, placing Finch & Finch, Inc. Funeral and Cremation Service among an elite group of funeral service providers. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.

“Finch & Finch, Inc. Funeral and Cremation Service’s voluntary participation in the Pursuit of Excellence Award program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE. “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”

Rob Finch, President, and his wife, Judy, recently accepted the award at the 2017 NFDA International Convention in Boston, MA. 

“Since 1905, five generations of the Finch family have been honored and privileged to serve our community since my great-great grandfather, John T. Finch, first hung out his shingle: “John T. Finch, Funeral Director”.  My father, Rob, and I recognize the Pursuit of Excellence Award was accomplished due to the outstanding efforts of our entire Finch & Finch staff while serving the families of our community in a caring and professional manner.  In addition, this honor would not have been achieved without the dedication of the previous generations of our family including my grandfather, Bob Finch and great-grandfather Hubert Finch,” said fifth generation funeral director and Vice President Robert L. (Trey) Finch, III, CFSP, CCO.

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website,

NFDA is the world's leading and largest funeral service association, serving 19,700 individual members who represent more than 10,000 funeral homes in the United States and 39 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit        

Finch & Finch Funeral and Cremation Service has years of experience caring for families, from all walks of life. Each family comes to us because they know we are the leaders in our profession. We maintain the family tradition of offering exceptional value, attention to even the smallest detail, and caring, compassionate service to families. We invite you to discover how we have become the ultimate provider of healing experiences in the area.

The Best of lynchburg 2018

By Lynchburg Living Magazine

The best of Lynchburg 2017

By the Lynchburg News & Advance

The best of Altavista 2017

By the Altavista Journal

The Pursuit of Excellence 2016

By the National Funeral Directors Association