History & Staff

First in Service for Five Generations.
We have years of experience caring for families, from all walks of life. Each family comes to us because they know we are leaders in our profession, dedicated to excellence in service, and have the highest integrity.

Our History

Our History

In 1905, John T. Finch founded what was to become the oldest business in the area. In Grit, Virginia, he hung out his shingle: “John T. Finch, Funeral Director.”

A few years later, he relocated the company to Altavista, and in 1931 his son-in-law, Hubert J. Finch, became an equal partner. Hubert and his wife Virginia established the present-day funeral home in 1951, brought their son Bob into the business in 1954, and continued to remodel and expand the facility to better serve the families of the area.

Bob’s son, Robert L. (Rob) Finch, Jr., is now President of the funeral home, and represents the fourth generation of the family to serve the community. After he joined the firm, the Finch family purchased the W.N. Flynn Funeral Home in Gladys, Virginia then remodeled and expanded it to provide more convenience for visiting families.  In 2010 Rob’s son, Robert L. (Trey) Finch, III joined the firm to represent the fifth generation of the Finch family.

Today, the Finch & Finch Funeral and Cremation Service maintains the family tradition of offering exceptional value, attention to even the smallest detail, and caring, compassionate service to families in their time of need.

Our Valued Staff

  • Robert L. Finch

    Robert L. Finch Chairman Emeritus

    Bob is the third generation of the Finch family to serve in the funeral service profession and retired in 1997 as President of Finch & Finch.

    Bob received his licensure from the Commonwealth of Virginia as an Embalmer in 1952 and as a Funeral Director in 1956. He served as President of the Virginia Funeral Directors Association for 1988-89, and has served on various state and national committees. He was named Virginia's Funeral Director of the Year in 1991. Bob is also a member of the Lions Club of Altavista and Lane Memorial United Methodist Church.

    Bob and his wife, Pug, reside in Altavista. They have two sons, Robert L. Finch, Jr. of Lynch Station and Mark V. Finch of Oconomowoc, WI; four grandchildren and two great granddaughters.

  • Robert L. Finch Jr.

    Robert L. Finch Jr. President / Gladys MOR / CCO / CFSP

    Representing the fourth generation of the Finch family, Rob currently is the President of the firm and is responsible for its overall daily direction and operations. He attended Lynchburg College, graduated with a B.S. Degree in 1980 from Elon University, received an Associate Degree from Gupton-Jones College of Funeral Service in Atlanta, Georgia in 1992, and was licensed as a Funeral Service Licensee in that same year. Rob earned his Certified Funeral Service Practitioner in 2004 from the Academy of Professional Funeral Service Practice and has completed the annual requirements for this nationally recognized award each year since. There are less than forty funeral directors in Virginia that have completed and received this certification.

    Rob is a member of the National Funeral Directors Association, Virginia Funeral Directors Association (VFDA), where he has served many years on the Board of Directors and as President of VFDA in 2014-15. Rob was named VFDA Outstanding Member of the Year in 2008 and is a two time recipient of the Funeral Director of the Year awarded by the VFDA in 2003 and 2009.

    Rob is dedicated to community activities and is an active board member of the First National Bank of Altavista and the Citizens for Altavista Baseball. He is a former member and Past President of the Lions Club of Altavista, a past board member of the Greater Lynchburg Community Trust, Altavista Vocational Advisory Council, Altavista Area YMCA, and the Altavista Chamber of Commerce. In his spare time, he enjoys golf, time with his family at the lake, and is a passionate baseball fan.

    Rob and his wife, Judy reside in Lynch Station and have two sons, Jackson of Edenton, North Carolina and Trey and his wife, Brooke of Altavista; and a two granddaughters, Austen Rylie and Avery Camryn. They are members of Lane Memorial United Methodist Church in Altavista.

  • Robert L. Finch III

    Robert L. Finch III Vice-President / Treasurer / Altavista MOR / CCO / CFSP

    Trey represents the fifth generation of the Finch family to enter funeral service. Trey currently is the Treasurer of the firm and manager of the Altavista office. He attended the University of Charleston and received a B.S. Degree in Business Administration with an emphasis on Marketing and Management from Ferrum College in 2010. While attending college, Trey was a member of the baseball teams at both the University of Charleston and Ferrum College. Trey received his Associate Degree in Funeral Service from John Tyler Community College in 2012 and was licensed as a Funeral Service Licensee in April of 2013. He is a member the Southside District Funeral Directors Association, Virginia Funeral Directors Association, and National Funeral Directors Association.

    Trey has received Certified Crematory Operator certification and recently received national recognition as he earned the prestigious Certified Funeral Service Practitioner award, the highest professional designation you can achieve in funeral service, by the Academy of Professional Funeral Service Practice.

    He serves on the Board of Directors for the Altavista Chamber of Commerce and is a member of Lane Memorial United Methodist Church. Trey and his wife, Brooke reside in Altavista with their daughters, Austen Rylie and Avery Camryn, and canine companion Laney.

  • Judy Finch

    Judy Finch After Care and Special Events Coordinator

    Judy is the wife of Rob Finch and the mother of Trey. Originally from Pennsylvania and Georgia, she has been a part of the Altavista community since 1984, when she and Rob married. A 1983 graduate of Lynchburg College, with a B. S. degree in Medical Technology, she comes to the funeral home on a part time basis to assist with organizing of special events. Her employment background includes work in medical settings as a lab tech, working with Altavista On Track (a Virginia Main Street Community program) in many different capacities, health coaching and teaching yoga. Judy enjoys spending time with her family, Trey, his wife Brooke and granddaughters, Austen and Avery, and son Jackson, who lives in North Carolina. She resides in Lynch Station with Rob. She is an active member of Lane Memorial United Methodist Church.

  • Maggie Mae Finch

    Maggie Mae Finch Comfort Dog

    Magnolia Mae “Maggie” Finch was born in Ringgold, Virginia on November 21, 2017. Maggie is a Sheepadoodle, which is a cross between an Old English Sheepdog and a Standard Poodle. She is hypo-allergenic and non-shedding. She was chosen out of a litter of 11 puppies to be the comfort dog for Finch and Finch Funeral and Cremation Services. Her breeder helped us choose her for her calm disposition and gentleness. She began her basic obedience training at a local facility when she was just 4 months old. Training toward her Therapy Dog certification is almost complete. Once she completes her certification, our hope is for her to visit schools, nursing homes, hospitals, or anywhere she may bring comfort and joy.

  • Mike Lucado

    Mike Lucado Funeral Service Licensee

    Mike received his degree from Cincinnati College of Mortuary Science in Cincinnati, Ohio, was licensed in Virginia in 1971, and in North Carolina in 1994. Mike knows this community well, and is committed to the many families whose lives are centered here.

    Mike was born and raised in Appomattox and resides in Altavista with his wife, Susie. They have six children, six grandchildren, and are members of Hyland Heights Baptist Church.

  • Jessie Layne

    Jessie Layne Office Manager

    Jessie joined the Finch & Finch staff in September 2017 as the Office Manager, responsible for all business duties as well as support for our funeral service licensees and handles our After Care programming. She graduated from Altavista High School in 2014. Jessie was previously employed at Mid Atlantic Printers Ltd. for five years in the Accounting Department. She is currently enrolled at Central Virginia Community College for Business Management. Jessie enjoys traveling and spending time with her family and friends. She resides in Renan, Virginia.

  • Terry Brooks

    Terry Brooks Funeral Service Associate

    Terry joined Finch & Finch in January of 2015. She was previously employed as a CMA & RT at Staunton River Family Physicians and is currently enrolled in the Massage Therapy Program at Miller Motte Technical College. Terry is a member of Lynch Station Baptist Church where she serves as the pianist and on the Youth Board. During her spare time, she enjoys traveling, gardening, kayaking, riding ATV’s, and spending time with her family and friends. Terry is a lifelong resident of the area and has two sons, Brian and Matthew Collier and two grandchildren.

  • Doris

    Doris "Dee" Cousin Funeral Service Associate

    Dee joined the staff of Finch & Finch in July of 2018, she currently works at the Altavista YMCA as a front desk coordinator. She is a member of Tree of Life Ministries, Lynchburg. In her free time she enjoys taking legal classes and enjoying the great outdoors. Dee is a retired military vet of 26 years. She and her husband reside in Lynch Station, Dee has one daughter and two grandchildren.

  • Terri Dews

    Terri Dews Funeral Service Associate

    Terri joined the staff of Finch & Finch in May of 2018. She is the owner of Airabella Flowers & Gifts and is a previous employee of Abbott. She and her husband, Phil reside in Hurt and have two children, Trae and Elliott. Terri loves horses and meeting new people.

  • Terry Finch

    Terry Finch Funeral Service Associate

    Terry joined the Finch & Finch staff in June of 2015 after retiring from the Campbell County School System where he taught history for many years at Altavista High School. During his tenure at Altavista High School he was involved with the Hi-Y Club, various school activities, and athletics. He and his wife Bonnie reside in Lynch Station are members of First Baptist Church in Altavista. They have two daughters, Jessica and Annalee and one grandson, Michael.

  • Harvey Hazelwood

    Harvey Hazelwood Funeral Service Associate

    Harvey is a retired employee of the U.S. Postal service and has been a resident of Hurt and Lynch Station for 32 years. Harvey is a member of Hurt Pentecostal Holiness Church, where he works with seniors and enjoys gardening and working in his yard. Harvey and his wife Kay reside in Lynch Station and have three children and six grandchildren.

  • Sammy Hensley

    Sammy Hensley Funeral Service Associate

    Sammy joined the staff of Finch & Finch in April of 2017. He retired after thirty-five years as a Process Engineer with Areva in Lynchburg and is a member of The Church of God, Leesville Road where he teaches Sunday School. In his spare time, Sammy enjoys spending time with his family and friends, hunting, fishing, old cars, and singing and playing Bluegrass and Gospel music. He and his wife, Vera have two children and five grandchildren.

  • Dianne Irby

    Dianne Irby Funeral Service Associate

    Dianne has been with Finch & Finch since February of 2013. She is the owner of Dianne’s Hair Creations and is a member of Christian Memorial Pentecostal Holiness Church, the Altavista Area YMCA, and is active with the Altavista Colonel Club. Dianne and her husband Mack have been married for 27 years and have two children and three grandchildren. They reside in Altavista and enjoy traveling, camping, and spending time with their family.

  • Bill Lindsey

    Bill Lindsey Funeral Service Associate

    Bill has been with Finch & Finch since 2009 and is a retired floor covering mechanic with certification from the Armstrong School in Lancaster, PA. In addition, Bill delivers for Womack Publishing and is an active member of Monte Vista Baptist Church. Bill and his wife Pat reside in Hurt and have two children and two grandchildren.

  • Matt Lucado

    Matt Lucado Funeral Service Associate

    Matt has been associated with Finch & Finch since 2008 and is an employee of VAMAC Inc. Plumbing, Fixtures & Supplies of Lynchburg. He enjoys working on Mustangs and drag racing. Matt resides in Altavista.

  • William Myers

    William Myers Funeral Service Associate

    Billy has been associated with Finch & Finch since 2009 and was an employee of Burlington Industries, Klopman Division for 40 years. He is a longtime member of Monte Vista Baptist Church and Gideons International. He enjoys gardening, farming, hunting, fishing, and most of all serving his church and the Gideons. He and his wife Peggy reside in Hurt and have been married for 45 years. They have two sons, Keith and Michael Myers; a daughter, Wendy M. Payne; and four grandchildren, Sydney, Raegan, Avery, and Caroline.

  • Greg Robinson

    Greg Robinson Funeral Service Associate

    Greg joined the staff of Finch & Finch in April of 2014. He is an ordained minister in the Church of God (Cleveland, TN) and holds a BA in Christian Ministries from Lee University, M.Div. from Liberty University, and is currently a PhD student at Regent University. Greg is a member of the Wesleyan Theological Society and past member of the Clover Community Center Board of Directors. His heart and calling is to minister help, healing and wholeness to those who are broken and hopeless. In addition to spending time and traveling with his wife, Sue and three children, Elizabeth, Matthew and Joseph, Greg enjoys hunting, fishing and reading historical theology.

  • Jerry Rowland

    Jerry Rowland Funeral Service Associate

    Jerry served our community as a member of the Altavista Police Department for 28 years. He is a member of the Altavista Church of Christ and has three children, seven grandchildren, and three great grandchildren. Jerry resides in Altavista.

  • Dorinda Scruggs

    Dorinda Scruggs Funeral Service Associate

    Dorinda joined the staff of Finch & Finch in April of 2017. She was formerly an Activity Director with Autumn Care Nursing and Rehabilitation and is a member of First Pentecostal Holiness Church, Altavista. She and her husband, Howard reside in Hurt and have two children.

  • Bonnie Walker

    Bonnie Walker Funeral Service Associate

    Bonnie has served with Finch & Finch since 1997. She is an employee of Campbell County Schools and a member of Wesleybury United Methodist Church. Bonnie and her son, Jeb reside in Gladys.