National Recognition!!!
Finch & Finch, Inc. Funeral & Cremation Service Earns Prestigious 2025 NFDA Pursuit of Excellence Award for Innovation and Community Service
Altavista, Virginia – Finch & Finch, Inc. is proud to announce it has been honored with the 2025 Pursuit of Excellence Award from the National Funeral Directors Association (NFDA). This recognition places Finch & Finch, Inc. among an elite group of just 271 funeral homes worldwide that exemplify excellence in service, innovation, and community engagement.
The Pursuit of Excellence Award is reserved for funeral homes that uphold the highest ethical and professional standards while delivering outstanding care to families and meaningful contributions to their communities. Honorees demonstrate a commitment to continuous improvement and must exceed stringent business standards across key areas, including compliance, staff development, family service and public outreach.
To qualify for this prestigious honor, Finch & Finch, Inc. met or surpassed comprehensive program criteria, including adherence to federal and state regulations, a strong focus on staff education, and active involvement in the community. The award also recognizes efforts to provide compassionate support to grieving families, share knowledge with peers in the profession, and communicate effectively through marketing, public relations, and educational outreach. All participants in the program must also commit to the NFDA’s Pledge of Ethical Practices, affirming their dedication to integrity, honesty and accountability.
“We are honored to recognize Finch & Finch, Inc. with the 2025 Pursuit of Excellence Award,” said Jessica Koth, NFDA Director of Public Relations. “This distinction reflects an unwavering commitment to integrity, innovation and compassionate service. The dedication shown by this firm to their community and to continuous professional growth sets a powerful example for funeral service everywhere.”
“This honor belongs to our entire team and to the families we are privileged to serve,” said Robert L. Finch, III, President and Owner. “For five generations, Finch & Finch has been part of this community’s fabric, walking beside families with compassion and care. Being recognized by the NFDA affirms that our efforts to provide meaningful service and support truly make a difference.”
More information about the NFDA Pursuit of Excellence Award program can be found at NFDA.org/PursuitOfExcellence.
Founded in 1905, Finch & Finch, Inc. Funeral & Cremation Service has proudly served the Altavista community and surrounding areas for over five generations. Built on a legacy of compassion, professionalism, and dedication, the family-owned funeral home provides a wide range of services designed to meet the unique needs of grieving families. Known for innovative programming, exceptional community outreach, and adherence to the highest ethical standards, Finch & Finch has consistently demonstrated its commitment to excellence in funeral service. For more information, visit www.finchandfinchfuneralservice.com or call 434-369-5621.
NFDA is the world's leading and largest funeral service association, serving nearly 20,000 individual members who represent nearly 11,000 funeral homes in the United States and more than 40 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit NFDA.org.
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